A consultancy built on the belief that simple wins.
Simple Mind, Inc. was founded in Norwich, Connecticut with a contrarian idea: that the best business advice doesn't come wrapped in jargon. It comes wrapped in common sense — backed by rigor.
We help leaders make decisions they can defend — and repeat.
Most organizations don't fail from a lack of ideas. They fail from a lack of clarity: too many priorities, too much noise, and strategy that lives in a deck instead of the daily work.
We exist to change that. We bring senior perspective to the decisions that shape your business — then help your team execute with the confidence that comes from a clear, honest plan.
15+
Years advising
200+
Organizations
94%
Retention
Four principles, no exceptions.
Clarity over complexity
We strip a problem to its essence before we ever touch a solution. The simplest workable answer wins.
Integrity in every number
We tell you what the data says, not what you want to hear. Honesty is the fastest route to results.
Partnership, not dependency
We build capability inside your team. The goal is to leave you stronger, not reliant on us.
Outcomes, not output
Deliverables are a means. We measure ourselves by the change we create in your business.
Fifteen years of clearer thinking.
2009
Founded in Norwich, CT with a single principle: simplify.
2014
Expanded into financial advisory and operations consulting.
2019
Guided our 150th organization through a strategic turnaround.
2024
Launched digital transformation practice for modern mid-market firms.
Let's see if we're a fit.
We work with a limited number of partners at a time, so every engagement gets senior attention.